Working from the outside in

Sigma packaging makeover

When Sigma's Wholesale business began to take off we quickly realized that their basic black packaging needed some major changes—a simple paper box with no window and no photos would no longer cut it. My team and I began the process of updating all product packaging to be more customer-friendly, informative, and conducive to a retail environment.

  • Added a clear acetate window so that customers could see the products inside
  • Added the product name and an information sub-header
  • Added full-color photos of products and makeup swatches to the back of the box
  • Added a standardized section about product quality to all brush set boxes
Old Branding - Sigma Brush Set New Branding - Sigma Brush Set
Simple. Fun. Practical.

Practk: a sister brand

Practk is the new, budget-friendly sister brand to Sigma Beauty. This brand was created with discount retailers in mind (Target, Walmart, CVS, etc). The owners wanted something bright, colorful, modern, and clean—something that would "pop" on a store shelf. We also made sure to incorporate hexagons into the design as the shape will play an important part in future product development.