The "wow" factor
Press Kits
Social Media influencers can make or break you in the world of Beauty. A good review from someone with 1 million followers on Instagram or YouTube can dictate the success of your product launch. For that reason, Sigma Beauty invested heavily in press kits to introduce new products. I was personally responsible for every single press kit produced in the last 3 years, from concept to completion. My main challenge was to make each press kit as gorgeous, exciting and intriguing as possible within a strict budget. Here are a few of my favorites.
