Impactful storytelling

ABILITY | ILLUMINATE

I created this 2-minute video for ABILITY Network that promoted their newest product offering, a transition of care service called "ABILITY | ILLUMINATE". My goal was to tell a simple, easily understandable story about the benefits of ILLUMINATE to patients and caregivers.

Steps I took to create the finished product

  • Created a storyboard
  • Worked with our in-house copywriter to create a script
  • Researched and gathered various stock videos
  • Created all of the necessary graphics and logos
  • Sourced voiceover talent using an online service
  • Worked with a local videographer to assemble all of the assets into the final video
Ensuring brand consistency

Video assets

Part of my role as Design Director at Sigma Beauty was to ensure consistency between all assets: print, digital and video. This includes providing any pre-designed digital assets, logos, images and font treatments to our incredibly talented in-house videographer. The end result is a beautiful video that is one piece of a strong, cohesive campaign.