Assets created for this launch
New product launch
Viper
The Sigma Viper product launch campaign was executed by an incredibly talented creative team including three photographers, one videographer, one copywriter and one graphic designer. As the Art Director on the project I oversaw and approved all design and copy, ensuring that the 30+ finished assets were completed on-time and carried a consistent look and feel.
*All images are property of Sigma Beauty
- Custom packaging
- Website graphics
- Digital + social ads
- Press kit
- Insert card
- Various email blasts
- Launch video