Steps I took to lead the rebrand
A fresh look for a cult-beauty brand
Sigma Beauty rebrand
In anticipation of their 10-year anniversary, Sigma owners decided it was time for a new image. As the Art Director and owner of this project, my goal was to create a new logo and branding that was sleek, elevated, and modern with a clear, cohesive point of view. Also required – incorporate Σ, the capital Greek letter for a mathematical sum called "Sigma."
- Worked with the in-house design team to create various logo options
- Chose a new logo that was sleek and elevated
- Created a 6-month plan to implement the new branding
- Created a brand guide
- Began the process of updating hundreds of products, packages, files, signage, etc.
- Supplied graphics for the newly branded Sigma website
The rebrand goes digital
Sigma website redesign
The launch of Sigma's new website was the perfect opportunity to reveal the new logo and branding to the public. I provided assets, images and guidance to digital agency Corra, and Sigma's internal web development team, making sure that the new website conveyed the sleek, elevated look that we were going for.
View Sigma WebsiteDesigns fit for a queen
Dairy Queen logo + branding projects
